Local legends Dustin the Turkey and Olympic boxer Jack Marley joined the celebrations as Chadwicks marks a new chapter for the trade and DIY community in Sallynoggin
Chadwicks, Ireland’s leading builders’ merchant, has today revealed its newly refurbished Sallynoggin branch. Chadwicks Sallynoggin now boasts a wide range of specialist centres and showrooms, from smart home technology and sustainable solutions to enhanced trade services and a new coffee and hot food outlet. Joining the celebrations were proud Sallynoggin natives, national treasure and self-declared builder, Dustin the Turkey, as well as Olympic boxer and Chadwicks brand ambassador, Jack Marley.
Dustin and Jack were joined by Patrick Atkinson, CEO of Chadwicks Group, and Eric Born, CEO of Grafton Group (Chadwicks’ parent company) who was in Dublin for the occasion, to officially open the branch, welcome local customers, and share a few laughs along the way!
The refurbishment is part of Chadwicks’ ongoing nationwide rebrand and upgrade programme, which began in 2018 and has seen 33 of its 50 branches renovated to date, to meet the evolving needs of local tradespeople, engineers, self-builders, and DIYers.
Big Improvements, Bigger Choice
Established in 1974, Chadwicks Sallynoggin has long been a cornerstone of the local community. Now, following a major upgrade, the branch is ready to serve the next generation of customers.
The refurbished branch now features:
- A state-of-the-art Doors & Floors Showroom
- An inspiring Bathroom Showroom, with display options to suit every style
- A vibrant Paint Centre, offering paint mixing services and featuring the premium Colourtrend range
- A cutting-edge Smart Home Centre, where tech meets trade, showcasing the latest in-home automation and security
- A dedicated Eco Centre, a new one-stop shop for sustainable building solutions including insulation, heat pumps and controls, solar energy, water-saving products, and ventilation systems
- Rooflight displays featuring innovations from VELUX and Keylite
- A complete Brick Display and Baumit External Wall Insulation Display
- A brand-new Fixings Centre, offering setting chemicals, concrete anchors, nuts, bolts, and fixings, alongside power tool options to suit every skill level. Specialised fixings are also available to order from the Chadwicks Sallynoggin team
- An interactive Power Tool Table, including a full range of DeWALT hand tools
- An expanded Workwear Range, featuring trusted brands such as Snickers, Mascot, and Portwest
- A brand-new Brick & Brew Co. coffee and hot food outlet, serving up barista brews and fresh bites, right in the car park
Add to that over 2,000 new product lines and a team of 26 experts, and customers can now access the right tools, materials, and advice — all in one place.
Speaking about the refurbishment, Patrick Atkinson said: : “I’m delighted to unveil the newly refurbished Chadwicks Sallynoggin. This upgrade is about more than just the building; it’s about creating a better experience for our customers. With more choice, smarter solutions, and a dedicated local team at the heart of it all, the branch is now even better equipped to meet the needs of future customers and continue serving the community for years to come.”