Ideal Standard

Ideal Standard

Ideal Standard

Ideal Standard International SA. is a privately-owned company, operating independently in Europe, Middle East and Africa. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions. The company employs over 11,000 people and operates in over 20 countries. Other brands include Armitage Shanks and Shires.

We believe everyone deserves a bathroom that is functional, accessible but also beautiful. Our purpose is to help people create their 'real ideal' bathroom, what ever that means to them in terms of their space, style, budget or needs. We believe we can help people to create their 'real ideal' bathroom because we are the experts in bathroom ergonomics. 'Ergonomics' sounds very grand but really it's quite simple: it's about user centred product design, thinking in terms of people shared spaces and achieving balance between form and function. Because we have a unique perspective on people, fittings, furniture and how best to use space, we balance the way we think about bathroom design across all the key pillars of ergonomics – from safety, cleanliness, aestethic pleasure and comfort to peace, quiet and psychological wellbeing.