The Business of Colour Psychology Infographic Sources

The Business of Colour Psychology Infographic Sources



20 Ways to Share the Color Knowledge –

A rose by any other name: Color-naming influences on decision making –

Color preferences for different topics in connection to personal characteristics –

Dimensions of Brand Personality –

Exciting red and competent blue: the importance of color in marketing –

Impact of Color on Marketing –

Red Backgrounds Tighten the Purse Strings –

Small Businesses Work Better With Color –

The Importance of Color in Product Choice among Young Hispanic, Caucasian, and African-American Groups in the USA –

The Interactive Effects of Colors and Products on Perceptions of Brand Logo Appropriateness –

The Meanings of Colors –

What Do World’s Top Brand’s Logos Have In Common? –

Why Color Matters –

An Ecological Valence Theory of Human Color Preference –

Analyzing Color on Printed Packaging to Evaluate Brand Logo Integrity and Impact on Marketing –

Fertile Green: Green Facilitates Creative Performance –

The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism –

MRI Shows Brains Respond Better To Name Brands –

The Psychology of Color in Marketing and Branding –

Apple Beats Street Again (1999) –