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The Business of Colour Psychology Infographic Sources

The Business of Colour Psychology Infographic Sources

 

 

20 Ways to Share the Color Knowledge – xerox.com

A rose by any other name: Color-naming influences on decision making – onlinelibrary.wiley.com

Color preferences for different topics in connection to personal characteristics – onlinelibrary.wiley.com

Dimensions of Brand Personality – berkeley.edu

Exciting red and competent blue: the importance of color in marketing – stevens.edu

Impact of Color on Marketing – emeraldinsight.com

Red Backgrounds Tighten the Purse Strings – hbr.org

Small Businesses Work Better With Color – xerox.com

The Importance of Color in Product Choice among Young Hispanic, Caucasian, and African-American Groups in the USA – ijbssnet.com

The Interactive Effects of Colors and Products on Perceptions of Brand Logo Appropriateness – sagepub.com

The Meanings of Colors – colormatters.com

What Do World’s Top Brand’s Logos Have In Common? – designbuddy.com

Why Color Matters – colorcom.com

An Ecological Valence Theory of Human Color Preference –pnas.org

Analyzing Color on Printed Packaging to Evaluate Brand Logo Integrity and Impact on Marketing – universalresearchjournals.org

Fertile Green: Green Facilitates Creative Performance – psych.rochester.edu

The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism – filebox.vt.edu

MRI Shows Brains Respond Better To Name Brands – sciencedaily.com

The Psychology of Color in Marketing and Branding – helpscout.net

Apple Beats Street Again (1999) – money.cnn.com

http://www.colorcom.com/research/why-color-matters

http://money.cnn.com/1999/01/13/technology/apple/

http://www.pnas.org/content/107/19/8877.full#ref-9

http://www.uvm.edu/~pdodds/files/papers/others/2009/mehta2009a.pdf

https://www.helpscout.net/blog/psychology-of-color/

https://www.helpscout.net/blog/psychology-of-color/

http://designbuddy.com/what-do-worlds-top-brands-logos-have-in-common

http://filebox.vt.edu/users/rbagchi/Published%20Articles/ColorWTPManuscript.pdf

http://www.psych.rochester.edu/people/elliot_andrew/assets/pdf/2012_Lichtenfeldetal_PSPB.pdf

http://www.xerox.com/downloads/usa/en/n/nr_ColorSurvey_ExecutiveSummaryChart.pdf

http://psp.sagepub.com/content/38/6/784

http://www.colorcom.com/research/why-color-matters

http://www.sciencedaily.com/releases/2006/11/061128083022.htm

http://www.emeraldinsight.com/journals.htm?articleid=1558119&show=abstract

http://universalresearchjournals.org/ujmbr/pdf/2012/September/Singh%20et%20al.pdf

http://www.xerox.com/downloads/usa/en/n/nr_ColorSurvey_ExecutiveSummaryChart.pdf

http://www.office.xerox.com/latest/COLFS-02UA.PDF