Social media can be a great way to communicate with your customers, build your online reputation and attract new business. Although social media can be a brilliant tool, don’t feel that you have to be on every social media channel available, Facebook and Twitter are a great place to start. As a tradesperson using social media, you will have to build and manage your online profile regularly, but the returns on this will be great for your business.
Check out our top social media tips for tradespeople below.
Set up a Facebook for business account, avoid using your own personal Facebook page.
Include your business hours and contact details such as phone numbers and an email address so that your customers can contact you.
Reach out and follow those in your industry.
Be professional, how you carry yourself on social media speaks volumes about just how professional your business is.
Set aside a few minutes at the beginning or end of each day to share interesting articles related to your industry, put up some progress images of your latest projects, answer customer queries post some of your own words of advice, or just thank your new followers.
Support your posts with images – this catches the eye of potential customers and makes it more visually appealing. The images could be of work that you are currently carrying out or before and after images of a recent renovation project.
Watch what other people are posting: if you spot someone tweeting in search of a skilled tradesperson in your area, or complaining that they’ve got a problem with their property, why not reply with a friendly offer of help?
Adding social icons and handles to your business cards will give customers and potential customers another way to get hold of you.
Ask your customers to write a review on your Businesses Facebook page.